My Social Media Influence
I play to my strengths in China. That is, my level of proficiency in both English and Chinese, and experience in international business and consulting. My network and repute spreads from that base and onto the English-speaking local chinese web/opinion-savvy audience, and onto the younger folks on the web.My understanding of Social Media campaigns is cultivated from getting myself immersed, as well as learning from others' experiences. It is not just about creating groups and fan pages, mass-invites, mass tweeting and asking for retweets and so on.
More importantly it requires a consolidated strategy for each social media element, communication flow, opinion leaders, a real content hook, local adaptation, visibility when the word is passed from one receiver to the next, and so on.. I'll be writing a blog post on this in time to come.
My foray into Southern China Social Media is as such:
- I'm a featured member of a local and expats lifestyle network. I have friends and following there who would readily participate in my discussions/events.
- I organised a flash mob last year (www.gzfreeze.com), with event report here
- Guangzhouer: Southern China Commentary is a new blog I started with a friend, has around 10 posts but is already averaging averaging 17.5 comments per post.
- A cartoon image (my response when Twitter first went under the GFW) I authored that got me retweeted many times, and featured on reports and interviewed:
- Co-organiser of Web Wednesday Guangzhou, so audiences and guest speakers know me
- Some upcoming ventures and applications on Xiaonei.com
- I assist in the organising of some PR 2.0 workshops where we also pitch a PR product which I'm representing and selling in Asia - Pitchengine Asia